In the dynamic world of e-commerce, establishing a brand's online presence is crucial for success. PoolandHotTubDepot.com, a leading Canadian retailer in the pool and hot tub supplies industry, recognized the need to evolve its digital identity. Despite having a functional website, the lack of distinct branding and style hindered its potential as an industry leader. Seeking a transformation, Pool and HotTub Depot collaborated with MAKDigital to embark on a comprehensive redesign and SEO optimization journey.
BigCommerce Development Services
Custom Features & Functionality:
To address the challenges faced by PoolandHotTubDepot.com, MAKDigital implemented custom features and functionalities. The introduction of a sophisticated product filtering system revolutionized the user experience, providing visitors with seamless navigation and enhancing the overall functionality of the website.
Integrations:
Strategic integrations played a pivotal role in the project's success. MAKDigital seamlessly integrated third-party solutions, including Stamped.io, Live Chat, Searchanise, Notify me when available, Google Tag Manager, and more. This integration enhanced the website's capabilities, offering users a more engaging and efficient experience.
BigCommerce Design Services
Website Redesign:
The website redesign aimed to inject a compelling brand identity into PoolandHotTubDepot.com. The transformation spanned the Homepage, Category Pages, and Product Pages, creating a more professional appearance and improved functionality. Attention to detail, such as reducing white space and adding informative elements, resulted in a visually appealing and trustworthy online environment.
Custom Page Templates:
MAKDigital introduced custom page templates, ensuring consistency and a streamlined look throughout the website. Each template was tailored to enhance specific sections, providing a cohesive and aesthetically pleasing user interface.
Art Direction/UX/UI:
Art direction and UX/UI design were meticulously crafted to elevate PoolandHotTubDepot.com's online presence. The incorporation of industry-relevant visuals, strategic use of color, and intuitive navigation improved the overall user experience, making the website more appealing and user-friendly.
BigCommerce SEO Services
Page Speed Optimizations:
Recognizing the impact of site speed on user experience and search engine rankings, MAKDigital optimized PoolandHotTubDepot.com for page speed. Through code optimization, image compression, and the implementation of Cloudflare API, the website achieved remarkable speed improvements, contributing to enhanced SEO performance.
UX/UI Optimization:
The introduction of a sticky 'Add to Cart' feature and an upsell component significantly improved user experience, leading to increased conversions. These UX/UI optimizations were strategically implemented to capitalize on organic traffic and maximize online sales.
Keyword & Content Optimization:
A comprehensive keyword research analysis informed a restructuring of the top navigation structure, focusing on critical keywords. Elevating important keywords to top-level navigation and optimizing content within each category enhanced the website's SEO, resulting in improved organic search engine rankings.
In just eight months, the collaboration with MAKDigital proved transformative for PoolandHotTubDepot.com. The website's revenue witnessed an impressive 36% increase year-over-year, with organic visits surging by 35%. The strategic SEO optimizations not only revitalized the online presence but also contributed to a remarkable 11% boost in Average Order Value. As an industry leader, PoolandHotTubDepot.com now stands equipped with a modern, efficient, and visually appealing website, ready to navigate the evolving landscape of e-commerce. The positive outcomes achieved are a testament to the synergy between PoolandHotTubDepot.com and MAKDigital, showcasing the tangible results of a well-executed digital transformation.
Contact MAKDigital
Website: www.MAKDigitalDesign.com
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Phone: 1-888-553-8776